Social Media Monday - Latest Comments

Re: Sometimes you need to change your game: What’s next for SMMo

charliesaidthat — Sun, 19 Sep 2010 18:23:07 -0000

Hopefully pop down after #SMMUK10. Be great to find out your future plans.

Re: Opportunity for PR in Social Media

Marketing Nottingham — Tue, 10 Aug 2010 17:49:26 -0000

New doors are open for PR in Social media. Both are actually better in pair for as they can bring more "life" to publicity and responsible exposure. ^_^

Re: The Great Content Marketing Experiment 19th May 2010

@barryfurby — Mon, 09 Aug 2010 11:41:35 -0000

check out the follow up post here > http://www.socialmediamonda...

Re: The Great Content Marketing Experiment 19th May 2010

mointernational — Mon, 09 Aug 2010 11:38:04 -0000

What was the outcome of this experiment?

Re: Influence Project #hijackFC #SMMo

Ed & Pris — Mon, 02 Aug 2010 19:05:04 -0000

Hijack is the right term
I guess because I looked up the definition:

http://www.thefreedictionar...

To stop and rob (a vehicle in transit).
To steal (goods) from a vehicle in transit.
To seize control of (a moving vehicle) by use of force, especially in order to reach an alternate destination.
To swindle or subject to extortion.

No matter what definition you choose, it is not a positive experience to be hijacked. I hope itstartswith.us will consider this.

Re: Influence Project #hijackFC #SMMo

Shannon Eastman — Mon, 02 Aug 2010 11:59:43 -0000

Eeeeee! I'm so intrigued.... well done #SMMo. Nice one Nate!

Re: Influence Project #hijackFC #SMMo

Nate St. Pierre — Mon, 02 Aug 2010 11:42:02 -0000

Arrr!

Re: Don’t tell me you can’t measure social media

Andrew Grill — Wed, 21 Jul 2010 20:49:00 -0000

The best example to date is the P&G Old Spice campaign - results show a 107% increase in sales (and frankly this is the ONLY measure that is important in FMCG).

So not only did the campaign drive consideration, it drove purchase as well!

See more at http://lc.tl/oldspice

Andrew Grill
@andrewgrilll

Re: Great Content Marketing Experiment – Followup

@barryfurby — Fri, 16 Jul 2010 11:33:24 -0000

thanks Andrew, the report is definitely insightful in the respect of how we might approach pitching social along side more traditional content marketing briefs.

I completely agree that if all 1,000 people had contributed to the document there would be a much more positive attempt to share and distribute across the network.

Maybe something SMMo should be looking at?

Re: Social Media Monday, July 5th – SMMo.TV?

@barryfurby — Fri, 16 Jul 2010 11:27:06 -0000

thanks Bernie, really happy that we're safely not in the lame ass category of events too :-)

Re: Social Media Monday, July 5th – SMMo.TV?

Berniejmitchell — Fri, 16 Jul 2010 07:55:52 -0000

Hells teeth! There is me telling everyone they should use film and look what happens! Great event, great community spirit and not for wimps!

Re: Don’t tell me you can’t measure social media

laurenfernandez — Wed, 14 Jul 2010 10:29:10 -0000

Hi Mardi,

It can be expensive - but social media monitoring tools are all about what measurable objectives the brand wants to accomplish. Any SMM tool that you use is an investment, and as tasks/projects increase, you'll want to spend more time executing rather than compiling. It all comes down to what meshes well with the specific brand.

Feel free to shoot any questions our way.

Best,

Lauren Fernandez
Community Manager, Radian6
@cubanalaf

Re: The Listening Post

6consulting — Fri, 09 Jul 2010 10:42:09 -0000

I hate to sit on the fence but I also think that for most businesses a healthy balance of marketing/comms channels such as cold calling, conferences and social media etc. works best. In the spirit of this post, feel free to disagree ;)

I’m a firm believer in trial and error. I wouldn’t rule out any form of marketing necessarily without having tested the waters. What works for one business might not for another.

Understanding your market is key and to Bernie’s point of building a community of advocates you can only really achieve this if you know who you’re talking to and making sure that you speak with them and not at them. Social media, I think, is key in facilitating this.

Olivia Landolt
@6Consulting

Re: Great Content Marketing Experiment – Followup

Guest — Thu, 08 Jul 2010 10:38:11 -0000

Fantastic report - I remember when I head them speak that Monday, wondering whether it was something they would go through with.

While I wonder whether the fact that it was a "great experiment" may have got some people clicking just to help out - it appears the methodology used for seeding that content was sound.

To me this still seems like a classic example of broadcast marketing. What would be interesting is an experiment to see if they could create a piece of content that has 1,000 people contribute to it, in say a week - could bring out some interesting discussion about crowd sourcing of knowledge, in particular how do you encourage people to participate and how to you create and end result from huge amounts of input.

Follow me: http://www.twitter.com/Andr...
Follow Ziggurat: http://www.twitter.com/Zigg...

Re: Don’t tell me you can’t measure social media

Mardi — Wed, 07 Jul 2010 01:39:55 -0000

What measurements tools do you recommend? Radian 6 is very expensive

Re: The Listening Post

Guest — Mon, 05 Jul 2010 08:56:26 -0000

It's all about the way you make the call. I've taken hundreds of calls at Ziggurat and the only ones with a chance of going through are friendly concise and from people that have clearly done a little bit of research about us first.

Re: The Listening Post

Berniejmitchell — Mon, 05 Jul 2010 08:41:20 -0000

Guys thanks for commenting! I will respond in more detail later. Great you commented!
I am all for relationship marketing. See you @ #smmo!

Re: The Listening Post

@barryfurby — Mon, 05 Jul 2010 08:37:50 -0000

I recently attending a talk by James Caan (@jamescaan) and he touched on technology and social media being a powerful tool to break down boundaries and give us the opportunity to better research our prospects - he followed that by saying there's no better replacement to "picking up the f***ing phone" - shocked us to hear it put that way - but totally agree

Re: The Listening Post

Guest — Mon, 05 Jul 2010 08:12:51 -0000

@Daniel @Gemma

Said it perfectly. Like any campaign the successful one starts with thinking about objectives and the customer and then working out the best tools to get to them (and keep them!).

I also think people underestimate what Twitter can do post-sale to quicken delivery, offer customer service and encourage repeat business or referral - Dell cover this whole spectrum perfectly and it really helps drive sales.

Re: The Listening Post

danielesparraguera — Mon, 05 Jul 2010 07:58:15 -0000

Andrew,

It's interesting to think about being the next commodity service provider entering into a marketplace and finding that someone elses success closes out yours.

I can understand how it would make sense in terms of ROI partcularly if as a commodity provider you've got a niche/position that others don't take but delivering that message via interruptive models needs to be a short term position.

Maybe Bernie should have written from a "Here's something else to go along with your cold calling" point of view.

Re: The Listening Post

Gemma Went — Mon, 05 Jul 2010 07:48:29 -0000

Like what you say Andrew (no surprise there though considering our recent discussions). I have to say I am getting tired of this either/or ethos. Just because we have a shiny new (and effective) tool in the shape of social media doesn't automatically relegate previous tools to the bench. Far from it.

The key here is integration. Social media helps you to build a brand, establish a credible reputation, grow a digital footprint that fills up the first few pages of Google and such like. Once this is done, cold calling can become easier as you have the ability to back up any claims in the call simply by pointing people in the right direction online, or they may already have heard of you because of your social media efforts.

Of course all of this relies on having a great CRM system and top notch ethics built into the sales process to ensure minimum annoyance and maximum relevancy.

Re: The Listening Post

Guest — Mon, 05 Jul 2010 07:29:52 -0000

Bernie,

Gut feeling is I agree with everything you say here, but I do wonder if the age of the cold call is really dead.

Especially when I think about commodity services or products, accountancy, printing, recruitment, I can always think of at least one person in each of those categories that have been successful in building a human/online network which has served them well in terms of referrals but there success makes it harder for others to build such a community and are left with no option but to resort to interruptive marketing models to survive.

Human/online networks are getting so large and difficult to navigate I expect cold calling and other interruptive marketing techniques provide a better ROI in a shorter timeframe for low margin commodity businesses that rely on just that.

http://www.zigguratbrands.com
Follow me: http://www.twitter.com/Andr...

Re: 8 reasons why BP doesn’t need to give a f**k about social media

Richard Tricker — Sun, 04 Jul 2010 19:13:26 -0000

All very well, but screw the share price. If people really care then where are there no picket lines at petrol stations?

Re: 8 reasons why BP doesn’t need to give a f**k about social media

@barryfurby — Mon, 28 Jun 2010 07:24:32 -0000

clearly crisis management shouldn't be to turn off all channels of communication inc social media, and although they cant come of out this smelling of roses they could easily demonstrate exactly what they are doing to help the situation .

Re: 8 reasons why BP doesn’t need to give a f**k about social media

Guest — Mon, 28 Jun 2010 06:55:23 -0000

I think you'll find the BP do sell directly to consumers, both through their forecourts and their retails brands.

See: http://en.wikipedia.org/wik...